In an innovative effort focused on promoting public awareness, five brightly coloured refuse collection lorries have begun serving the streets of South Kesteven, Lincolnshire. These conspicuous vehicles bear health and wellbeing messages from high-profile UK charities. Among the charities supported by these striking lorries are the Royal British Legion, Samaritans, Bowel Cancer UK, Kidney Research UK, and the Roy Castle Lung Cancer Foundation.
Joining previously existing fleet that includes a pink lorry championing breast cancer awareness and a blue one advocating for prostate cancer, these vivid service vehicles are expected to spark significant conversations and amplify public knowledge of these charities’ pivotal work. Maintaining a hopeful tone, South Kesteven’s district council leader, Ashley Baxter, believes these colourful lorries will prove instrumental in educating the public about the indispensable services offered by the aforementioned charities.
This story has been adapted from original coverage by the BBC.
