News that Destination Lincolnshire, the entity in charge of promoting tourism throughout the county, has halted its operations, has prompted considerable anxiety and mobilisation among local leaders and businesses. When the news emerged, many community members voiced their wish to ‘reclaim authority’ over Lincolnshire’s tourism strategy, stressing the importance of a locally led strategy to keep the region as a prime choice for holidaymakers. This abrupt cessation creates a void in the organisation of tourist activities and prompts queries about the future of local attractions and hospitality enterprises, which have depended on Destination Lincolnshire’s backing and marketing initiatives. Community leaders are now advocating for collective actions to fill this gap, with proposals to form a new coalition among local councils and businesses to continue showcasing the rich tradition and natural allure of Lincolnshire.
This report was adapted from original reporting by The Lincoln Post, originally sourced from news.google.com.
