As the festive season draws near, the enduring custom of mailing Christmas cards appears to be under transformation, specifically in Lincolnshire. Even with a national reduction in the number of Christmas cards posted, signs of resurgence can be found in particular sectors of the county. David Ward, operator of the East Barkwith Post Office, provided perspectives based on his family’s half-century old business. He observed a consistent decline over the years, but showed that recent times have presented a comeback, partially credited to unique Lincolnshire-centred cards. Alicia Dunn from Lincoln and Ben James from Spalding are amongst the increasing individuals adopting social media to convey their festive wishes. Despite the digital transition, certain people, such as Kay Meyers from Wragby, persist in honouring the tradition, having written 27 cards this year. As we inch towards Christmas, Lincolnshire’s Christmas card tradition appears to be a fusion of long-standing customs and contemporary adaptations.
This article is based on original reporting from www.bbc.com and has been adapted by The Lincoln Post.
