City council plans ‘new chapter’ for Visit Lincoln as tourism drive continues

City of Lincoln Council is preparing what it calls a “new chapter” for Visit Lincoln, the city’s official destination marketing service, as it looks to strengthen Lincoln’s visitor economy. The move is aimed at supporting the businesses that rely on tourism across the city centre and beyond — from hospitality and retail to attractions and cultural venues — by promoting Lincoln to day-trippers and overnight visitors. For Lincolnshire residents, the announcement matters because the city’s tourism offer often feeds wider trade across the county, with visitors using Lincoln as a base to explore places such as the Wolds, market towns and coastal resorts. The council has not yet set out full details publicly in the material released with the announcement, but the focus is on ensuring Visit Lincoln is positioned to continue attracting visitors and supporting local jobs and spending in the city. Further information is expected from City of Lincoln Council as plans are developed.

This story was adapted by The Lincoln Post from original reporting by news.google.com.